The goal should be to create the minimum amount of content for the maximum amount of impact.

It’s never about more. It’s about the right mix, to the right audience, that leads to the right behavior change. When developing content, first think about the content you should not be creating.

Here are a few other things to consider:

• Do you have a documented content strategy as part of your marketing program, or are you just filling channels with content?
• Is the content you are distributing truly best of breed — meaning that it’s as good or better than anything else available?
• Are you really making an impact on your customer’s lives with the information you provide to them?
• Are you structuring your content marketing around more or around best?

If your organization is taking on water and needs help defining a solid content strategy, we’re just a phone call away.