Whether you’re the owner of the local ice-cream shop or a multi-million dollar financial planning service, if you want to turn prospects into customers, crafting an integrated marketing campaign is critical. So, let’s start at the beginning. What, exactly, is integrated marketing? In basic terms, it’s simply communicating a consistent identity from message to message, and medium to medium, and,.. Read more

I just finished re-reading Seth Godin‘s book All Marketers are Liars. Granted it was published some time ago but the premise holds true now more than ever. Your story must be authentic. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is just a.. Read more

The goal should be to create the minimum amount of content for the maximum amount of impact. It’s never about more. It’s about the right mix, to the right audience, that leads to the right behavior change. When developing content, first think about the content you should not be creating. Here are a few other things to consider: Do you.. Read more